This study analyzes in depth the critical factors for the adoption of utility tokens in the rental market, considering the perspectives of tenants, landlords, and real estate managers.

Based on literature review, updated regulations, and a Grounded Theory approach, it identifies the main motivating factors (utility, trust, and ease of use) and relates them to common challenges in the rental market. It then proposes potential problem-solving services and validates those findings with a leading researcher in utility tokens.

The study concludes that a phased strategy, implementing high-utility services on a private blockchain, can effectively mitigate volatility risks and boost adoption, offering a strategic roadmap for startups in this sector.