Before asking someone “how” to become a Top Producer in the Real Estate market, it is essential to ask “why”.

[For brokers and real estate agents]

Wrong reasons:

👁 Technology is trending and sexy

👁 Your ego and the endless quest for money

👁 Your main rivals are embracing digital transformation

👁 The transition from being the customer's go-to to everything

👁 Want authority and control over clients and properties

Right reasons:

✅ Ensuring data privacy and security is your priority

✅ Recognizes the Network Effect as a valuable asset

✅ Pursue a career because it aligns with your long-term vision

✅ Become an innovative and tech-savvy real estate agent or broker

✅ One of its main objectives is to simplify administrative and legal tasks

Money should complement your ambitions, not dominate them. Ultimately, it's about pleasing your customers by increasing loyalty, which leads to recurrence and a positive “word of mouth”.